In the big data technology industry, we spend most of our time writing blogs and whitepapers about our technology. Im sure youve heard this before
Our technology is great
its the best
top-notch and so forth. But we never really discuss when someone might want to use less effective technology systems that may be more raw, or less suited to the task, or that have no vendor behind them. Sure, these systems can break easily or might not do everything you want, but some of these technologies have tens of thousands of users around the world. So, they must be valid choices, right?